This book is designed as a three-part guide on how to deal with one key aspect
of corporate affairs – crisis management communications. We hope that it will
help you develop and tailor your own crisis strategy for your business.
To give some idea how rapidly corporate affairs has developed in recent years,
it’s worth recalling that, in 1994, a major survey of senior managers in the top UK
companies indicated that about 58 per cent of them regarded public relations as
worthy of attention. Two years later a similar exercise showed that the figure
had risen to 84 per cent and was on an upward path. Today it would be hard to
find a senior executive who doesn’t have a strong desire to know exactly how his
or her organization is communicating and how effectively it is doing so.

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